Re-launch Docusol, a baby constipation treatment to young, tech-savvy mums. The campaign had to be creative with both the channels used, and how we used them, to create maximum impact with a modest budget.
Mums told us that while frustrating, baby constipation wasn’t such a serious subject after all. And they’ll happily share content with other mums - if it’s relevant or funny.
Docusol helps babies fill their nappies, so we created an ‘unhappy nappy’ wanting to be filled with poo! He was the star of a website, mobile game, a shareable music video, gifs, iPhone wallpapers, downloadable bedroom posters and more…
The campaign was recognized throughout the industry for it’s innovativeness and humor, winning a Silver Lion at Cannes, two silver Clios and two Global Awards, amongst others.