GLUTEN-FREE CORNFLAKES LAUNCH FOR NESTLÉ


Challenge


Launch Nestlé Gluten-Free Cornflakes across Europe, creating a variety of online and offline content to be shared by both consumers and key social media influencers.

Truth


While the benefits of gluten-free aren’t universally known, there is active conversation in online communities about its benefits, especially among mums, looking for healthier options for the family.

Solution


Targeting ‘Healthy Lifestyle Mums, ‘Active influencers’ & ‘Unofficial influencers’ we produced a range of content to suit them individually, including TVCs, a dedicated website, online videos and animations, PR materials and influencer outreach content, social media posts and more. The campaign made Nestlé Gluten-Free Cornflakes one of the most successful UK cereal launches of 2014, and sales and online conversations continue to grow.
















View All Case Studies